Sweat the Look
Beckley Spring 2015 Campaign

Beckley_SS15-2Beckley_SS15-3Beckley_SS15-5Beckley_SS15_WPThe new Beckley Spring campaign, directed by Jake Davis, employs a feeling of nostalgia, dreamscape, sensuality and sport. The style brings to mine the classic touch of a tucked away Hamptons country club from yesteryear with an updated edge for the busy pavement of downtown Manhattan. The campaign balances tomboy sensibilities with feminine accents in color, texture and tone. The collection appeals to the Sweat The Style girl in a major way.

The LA meets NYC brand will launch its first pop-up in SoHo at 85 Mercer Street. Look out for the campaign to hit streets this week and watch the fashion film below via Style.com…

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#hoknows
Nike x Sacai Air Max 90

AdrianneHo_NikexSacai-7NikeLab and Japanese fashion house Sacai launched a capsule collection of women’s performance sportswear that beautifully disrupts existing staples. A Sweat The Style favorite is the reinterpreted silhouette of the Nike Air Max 90 in subtle navy and black, innovating the sneaker to a slip-on leather shoe with an elasticated tongue. The color used for the sole is extended halfway up the side of the shoes to create the illusion of a wedge that takes this sneaker from function to fashion.

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Fitness
Kaitlyn’s Speed Ladder Drill

SweatTheStyle_KaitlynFitzpatrick_12We all get bored with our workout routines from time to time. It’s important to change it up and challenge yourself by trying something new. Your body will thank you for it. The Speed Ladder Drill is traditionally used for soccer training but the benefits apply to everyone. The purpose of this drill is to improve footwork which will increase quickness, agility, and coordination.

SweatTheStyle_KaitlynFitzpatrick_8Focus on form and then increase speed. Weave feet in and out of the ladder before moving forward. Push off the balls of your feet (not the toes), pump your hands from shoulder height to hips, keep your elbows at 90 degrees. Don’t forget to keep your body relaxed, straight, and always look forward.
Be sure to warm up with a short jog and a stretch.

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Sweat The Crew
Kaitlyn Fitzpatrick

SweatTheStyle_KaitlynFitzpatrick_1SweatTheStyle_KaitlynFitzpatrick_5SweatTheStyle_KaitlynFitzpatrick_4SweatTheStyle_KaitlynFitzpatrick_6 Who’s the beautiful brunette modelling the new Sweat x Sweat The Style collection online? It’s Berkley University Alumni, national soccer player, and model, Sweat The Style girl Kaitlyn Fitzpatrick. Playing junior and collegiate soccer gave her the disciplined foundation of an active lifestyle. She craves movement daily and makes sure to sweat whenever she can… rain or shine. Today she hits the field, juggling before her classic soccer drills to stay fit and on her toes. She cross trains in all black wearing an Undefeated shell windbreaker and Sweat x Sweat The Style Box Logo Standard Tight with dayglo Nike sneakers.

Who do you sweat?
Myself.
What do you sweat?
Stress and negativity.
Where do you sweat?
Soccer fields, outdoor running paths, yoga studios, SoulCycle, and the gym.
When do you sweat?
Whenever I can!
How do you sweat?
Soccer, endurance running, yoga, agility/strength training.
Why do you sweat?
Because I love it! My body craves the endorphins from being an athlete my whole life. I also sweat because it provides a balance in my life that maintains my overall health and well-being.

SweatTheStyle_KaitlynFitzpatrick_3 Keep the ball rolling with Sweat The Style girl Kaitlyn Fitzpatrick on her Instagram and Twitter.

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Sweat the Look
SWEAT x SWEAT THE STYLE

Sweat_LeopardCamo_EcomSweat_BoxLogoTight_EcomSweat_BoxLogoTight_Ecom_1Sweat_BlackLeopard_EcomSweatTheStyle_SweatCampaign_1Sweat_BlackTech_Ecom_2Introducing the first collection from Sweat x Sweat The Style. Welcome to active streetwear for women. The first of its kind. Engineered for the gym, designed for the street. Performance apparel made for those who sweat hard to look good and want to look good while they sweat hard. From metropolitan streets to nature’s peaks, Sweat x Sweat The Style represents the new generation in active.

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Sweat The Crew
Siovan Hope-Ross

SweatTheStyle_SiovanHopeRoss_5SweatTheStyle_SiovanHopeRoss_3 SweatTheStyle_SiovanHopeRoss_7SweatTheStyle_SiovanHopeRoss_1Sweat The Style girl model Siovan Hope-Ross is no stranger to having to be comfortable in her own skin. Growing up in the Caribbean she’s spent a lot of time in a bikini and now you can often find her modeling lingerie and swimwear. Today she’s running through NYC wearing Sweat x Sweat The Stye beanie and Tech sports bra, gold Nike Huaraches, and Low Classic Korea skirt. Even when splitting her time between New York, Toronto, and St. Maarten she sets time aside to focus on herself so she can enjoy food and feel good about herself.

Who do you sweat?
I sweat Nike on my feet and Lululemon and Adidas on my tits. 
What do you sweat?
A good sports bra with support and style and cool kicks. Air Max and Huaraches are rotating right now.
Where do you sweat?
Gym, outdoors stairs, hills, and studios (pilates, Legree).
When do you sweat?
Late mornings, early afternoon but nothing can happen before my first coffee. I also love sweating under the sun.
How do you sweat?
Love to do body weight exercises i.e jump lunges, jump squats, bosu ball work, and planks. At the studio I work on pilates and high intensity pilates.
Why do you sweat?
I sweat because I ALWAYS feel accomplished and stronger afterwards. I also  like to know that I can wear and fit into pretty much anything. My job as a model requires me to be fit, toned, and have a great figure (toned booty, arms, and abs). Last but not least after I workout I don’t feel guilty about enjoying the second love of my life: food!

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Christina Paik

Sweat through the city with Siovan on her Instagram.

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