Sweat the Look
Beckley Spring 2015 Campaign

Beckley_SS15-2Beckley_SS15-3Beckley_SS15-5Beckley_SS15_WPThe new Beckley Spring campaign, directed by Jake Davis, employs a feeling of nostalgia, dreamscape, sensuality and sport. The style brings to mine the classic touch of a tucked away Hamptons country club from yesteryear with an updated edge for the busy pavement of downtown Manhattan. The campaign balances tomboy sensibilities with feminine accents in color, texture and tone. The collection appeals to the Sweat The Style girl in a major way.

The LA meets NYC brand will launch its first pop-up in SoHo at 85 Mercer Street. Look out for the campaign to hit streets this week and watch the fashion film below via Style.com…

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