Category Archives: Campaign

Campaign
Adrianne Ho For Ivy Park

AdrianneHo_IvyPark-1AdrianneHo_IvyPark-4AdrianneHo_IvyPark-2AdrianneHo_IvyPark-5AdrianneHo_IvyPark-9Feeling confident is essential to reaching our goals. Being able to push ourselves to stay excited is half the battle. A huge part of staying motivated is having flattering and fashionable go to pieces, Beyonce’s new Ivy Park collection does just that. Designed to embrace and empower women no matter what body type or fitness level. The breathable fabrics and advanced technology is just another reason to get into Formation!

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Campaign
Sweat Crew By Adrianne Ho Holiday 2015 Campaign

SweatCrew_Holiday_Campaign_Portrait-7 SweatCrew_Holiday_Campaign_Portrait-5 SweatCrew_Holiday_Campaign_Portrait-6 SweatCrew_Holiday_Campaign_Portrait-2 SweatCrew_Holiday_Campaign_Portrait-3 SweatCrew_Holiday_Campaign_Portrait-8 SweatCrew_Holiday_Campaign_Portrait-1 SweatCrew_Holiday_Campaign_Portrait-4Shot in downtown New York City with Adrianne Ho, the new Sweat Crew campaign features the latest from the active streetwear brand. Highlights include cozy french terry sweats, reflective breathable jerseys and elevated sportswear designs which take you from the gym to the streets. Premium quality, performance functionality and innovative details round out the collection.

“The Sweat Crew holiday collection continues to develop the aesthetic we established in Fall, while elevating styles and silhouettes. We created some really exciting new low-key essentials by updating classics. The most important thing is for people to sweat and perform in the gear… And feel great about themselves.” – Adrianne Ho

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Campaign
Stance Fusion Athletic Campaign

SweatTheStyle_StanceSweatTheStyle_Stance4 SweatTheStyle_Stance2 SweatTheStyle_Stance3“Gone are the days when models posed quietly with waifish frames in front of the lens. Today, model must also be athlete, a living hyperbole of strength, health, and endurance, much like our newest muse Adrianne Ho. Strikingly beautiful in that indefinable way thanks to her half-French, half-Chinese heritage, the Toronto native was plucked from obscurity and thrown into the world of international modeling. But in an industry as finicky and fleeting as modeling, Ho is redefining what endurance means for a model by morphing into a sharply focused businesswoman at the helm of a healthy living revolution. Her brand, Sweat the Style, is a positive platform for fitness and athletic fashion. Not that all this fierce determination gets in the way of her self-aware sense of humor (her Twitter profile asks you to “Follow a Ho!”) which makes Adrianne a truly uncommon athlete.” – Stance

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Campaign
Sweat Crew By Adrianne Ho Fall 2015 Campaign

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Sweat The Style introduces Sweat Crew. Adrianne Ho takes her signature street to gym aesthetic to another level with a speciality line fusing high-quality technical performance with a rebellious street edge and high fashion sensibility. Keeping the modern active girl in mind, the sportswear collection was designed so every piece can be styled with one another whether working out, hitting the city, or relaxing in nature.

With inspiration ranging from vintage athletics to street style, camouflage can be seen with pinstripes. Breathable mesh is utilized with the comfort and coziness of 100% cotton French Terry. Invisible and rubber sealed lock zippers and vents, innovative bonded tape seam pockets, and reflective 3M graphics, are melded with fashionable feminine silhouettes and color palettes.

“Sweat Crew is about looking good and feeling good – clothing that makes you happy about yourself that you can perform in. It’s about attitude and having a unique identity, but not compromising your well-being.” – Adrianne Ho

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