You have to have something that is going to make people stand up and take notice.
American film director Spike Lee changed the way streetwear, fashion, and sport come together when he requested from New Era a scarlet red Yankee cap for game three of the 1996 World Series in Atlanta. The colorway was unorthodox at the time but Lee needed some fire to match his jacket. To commemorate the moment New Era has teamed up with Spike for a limited collection of 59FIFTY New York Yankees hats.
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