Tag Archives: ModelFit

Sweat the Look
Sweat Crew New York City Media Event

SweatTheStyle_SweatCrew_NYLaunch_8SweatTheStyle_SweatCrew_NYLaunch_10SweatTheStyle_SweatCrew_NYLaunch_7SweatTheStyle_SweatCrew_NYLaunch_4SweatTheStyle_SweatCrew_NYLaunch_1AdrianneHo_SweatCrew_NYCMediaSweatTheStyle_SweatCrew_NYLaunch_3AdrianneHo_SweatCrew_NYCMedia-2Bypassing a traditional presentation, the Sweat Crew sportswear collection exclusively for PacSun was introduced to New York City in the form of a morning modelFIT workout. Press, editors, and close friends were invited to not just see the new line, but to have a one-of-a-kind sweat experience on the rooftop of the Refinery Hotel. Juice Press kept everyone hydrated and fueled throughout the event. Mixing sweat and style the preview was electric.

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