Fahim Kassam

#HoKnows It takes more than sunscreen to stay protected from UV rays. Sun exposure is as harmful for the eyes as it is for the skin.

SweatTheStyle_StLaurentSunglassesUp to 10% of all skin cancers are found on the eyelid. These UV rays also cause cataracts in eyes which often lead to vision problems. Get a pair of stylish glasses and avoid potential problems while looking good doing it.

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Sweat The Crew
Christina Paik on March Madness


Matt Miggz

Sport and fashion have always been influenced by each other. As the two seem to be more intertwined than ever, performance and ready-to-wear have more in common these days from court to runway to street, in no particular order. Christina Paik shows love for her favorite college basketball team wearing a UConn Kemba Walker Jersey, under her Prada coat, with red pants by Issey Miyake that she paired with Air Max Zero’s and Mykita sunglasses. Here’s her perspective on why she’s a fan of college basketball celebrating March Madness in New York City.
“As a Knicks fan, its been a hard season…let’s face it, it’s been a hard 5 years…and this year, I found myself watching more college basketball than usual. My brother went to UConn and growing up, I always wanted to do everything he did, so naturally I became a UConn fan. I went to an art college and never had the opportunity to experience the landscape of college sports first hand, but being in NYC this spring, it’s been something else. To be able to see such a melting pot of alma maters in such a concentrated city, weekend after weekend, bars packed with fans from all different schools, rooting for their teams as they get that fix of sweet, college nostalgia, I felt like I was getting a tour of the college experience from so many different points of view.
The beauty of college basketball, at least to me, is that team chemistry matters so much. At the professional level, sheer skill can sometimes make up for lack of leadership and teamwork, but in college, where the oldest player is usually no more than 21 years old, the chemistry really matters and I find myself drawn to that.
In an age where people tend to forget about the intangibles, it’s nice to see that it still matters somewhere.”Christina Paik

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Sweat The Crew
Alessandra Kirn

SweatTheStyle_AleKirn_Myk_Rolex_1ASweatTheStyle_AleKirn_Myk_Rolex_2ASweatTheStyle_AleKirn_Myk_Rolex_3ASweatTheStyle_AlessandraKirn_Myk_6SweatTheStyle_AleKirn_Myk_Rolex_5ASweat The Style girl model Alessandra Kirn summers in the Aegean spending her days swimming, diving, hiking. Today she sticks to the bare essentials as she takes a dip in the Mediterranean Sea wearing vintage Cutler And Gross sunglasses, a vintage submariner Rolex, L* Space bikini, with an Hermes towel. Growing up in Europe and spending her summers in Ibiza has made Alessandra a child of the sea. She finds her healthy balance by keeping a Mediterranean diet and staying active in her surroundings.

Who do you SWEAT?
My 6 year old self.
What do you SWEAT?
I sweat the sea.
Where do you SWEAT?
Everywhere and anywhere.
When do you SWEAT?
In the morning. I love the mornings for exercise, nights are for other things…
How do you SWEAT?
An active lifestyle depending on my current surroundings. I like to embrace the nature and culture that I am in.
Why do you SWEAT?
To embrace my inner child.

Soak in the sun with Sweat The Style girl Alessandra Kirn on her Instagram.

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